CALISUN

Role: Branding Consultant

Objective:

Contracted by the founder to develop voice, branding, photography guidelines, and the look-and-feel for social.

Results:

• Brand was recognized by Ipsy via social and was included in multiple Ipsy subscriber bags.

• Grew socials from zero to 5K+ in less than 6 months.

• Product sold out 2x over a 6 month period.

• Worked with influencers to promote and drive engagement for the brand.