ShopStyle
Role: Sr. Director of Brand, ShopStyle & POPSUGAR
Objective:
The ShopStyle team was tasked with educating a national audience about the value of ShopStyle’s search engine. We needed to show how to use it, practical everyday applications, and ease of shopping directly from the site. We put together a 360 strategy with owned, earned, and paid media to drive frequency and engagement with our target audience, women age 24-45.
Results:
Increased lift in direct traffic, AOV, and branded search inquiries.
Unaided and aided brand awareness increased post-campaign.
Affiliate links jumped 17% post campaign.
Influencer inquiries to ShopStyle Collective spiked to record high.
National TV & Print campaign
National tv Commercial
Supermodel Miranda Kerr, along with her adorable dog Frankie, starred in the national advertising campaign in New York with film director Peter Glanz and fashion photographer Terry Richardson. The campaign's goal was to generate brand awareness for Shopstyle and how to use it as a fashion search engine.
In addition to the Miranda Kerr commercial, we also shot two digital campaigns to show users the different applications of searching for clothing, shoes, and more with ShopStyle.
Print campaign
out of home campaign
